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Practice Areas – Trademark Expert Areas of Specialization

Lanham Act Expert Witness

Lanham Act Expert Witness

With over $94 million awarded to clients in Lanham Act cases involving online media, Chris Smith has provided significant expertise to clients and is a valuable asset for legal teams.
Cybersquatting

Cybersquatting

Cybersquatting is one of the most-common elements involving trademark infringement on the internet. Cybersquatting is defined as “registering, trafficking in, or using an internet domain name with a bad faith intent to...
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Domain Names

Domain Names

Domain Names have long been one of the most contentious areas of online commerce. While the internet has perhaps less of the “wild west” wheeling-and-dealing as it had in its earliest days...
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PPC Pay Per Click Advertising Infringement

Pay-Per-Click (PPC) Ads

While it is generally believed that Pay-Per-Click Ads (“PPC Ads”) delivered on ad networks like Google, Bing, and elsewhere may be legally targeted to appear when consumers search for a competitor’s trademarked...
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Social Media Expert Witness

Social Media

One of the fastest-emerging areas where online infringement is occurring is in Social Media. We’ve seen instances where major brand and individuals are impersonated — either to divert fair trade, or in...
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Online Reputation Expert Witness

Online Reputation

As an Online Reputation Expert, Chris Silver Smith has assisted with litigation involving online defamation, business reviews and ratings, reputational harm to brands and trademarks, porn revenge, and misrepresentation. In his work...
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Search Engine Optimization SEO Expert

Search Engine Optimization

In instances where trademark infringement may have been perpetrated on a website, or in conducting various types of internet marketing campaigns, Search Engine Optimization (“SEO”) could have been involved. It is very...
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Misimpressionsin Trademark Infringement Cases

Misimpressions

Internet marketers are highly familiar with online advertising impressions. In the context of online advertising, an impression occurs when a person sees a promotional unit delivered through their browser or application on...
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Internet Analytics Expert Witness

Online Analytics

One factor that is highly relevant in trademark infringement litigation is online analytics — that is, the statistics and metrics associated with how many people may have seen and interacted with infringing...
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Online Trademark Infringement Expert Witness

Online Trademark Infringement

Online Trademark Infringement involves a number of unique issues that go beyond merely the act of using an owner’s trademark without their permission. On the internet, trademark infringement frequently involves questions around...
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Typosquatting Expert Witness

Typosquatting

Typosquating is a form of domain name cybersquatting wherein an individual has cleverly registered a domain name based on a typo or misspelling of an established brand name and/or domain name. There are a variety of reasons why people set up typosquatter domain names. They may set up a desirable variation on a domain name, such as a plural or singular version of a well-known domain, in order to hold it hostage speculatively with the plan of selling it to the primary domain name owner for a significant profit.