Trademark Infringement via Meta Tags
I have served on more than one case where a defendant in a trademark infringement lawsuit used their competitor’s brand name(s) in... Read More
“Black Hat” SEO in Counterfeiting & Trademark Infringement Cases
Sometimes attorneys will focus so much on the clear violations of trademark infringement and counterfeiting of products that they will ignore some... Read More
That Time I Was Expert On The Largest Corrective Advertising Damages Award Case Ever: PODS v. U-Haul
Between 2013 to 2014, I served as an SEO Expert Witness for PODS Enterprises, Inc., as they sued U-Haul International, Inc. It... Read More
Is Initial Interest Confusion A Viable Strategy In Trademark Infringement Cases?
I recently wrote an article on how Initial Interest Confusion (“IIC”) came up in a recent trademark infringement case (see: “Initial Interest... Read More