Online Reputation
As an Online Reputation Expert, Chris Silver Smith has assisted with litigation involving online defamation, business reviews and ratings, reputational harm to brands and trademarks, porn revenge, and misrepresentation.
In his work operating an internet marketing agency, Chris Silver Smith has assisted numerous individuals and businesses with many types of online reputation issues.
First impressions are important, and the first impression one makes about an individual or business in the 21st century is often based upon how they are represented online, particularly through search engine results. One negative headline in the search results, low rating stars, or other types of reputation issues can negatively impact one’s professional life, personal life, business, and profitability.
As an online Reputation Expert, Chris Silver Smith has worked to assist parties in litigation with quantifying the extent of reputation damage in terms of how long materials were present, how many people may have seen them, how much impact defamatory content made, and how much it could cost to be removed or supressed.
Assisting Clients With Google
We are deeply experienced in all aspects of reputation as affected by various Google properties such as: Google Search, Image Search, News Search, Video Search, YouTube, Autocomplete, and Knowledge Panels.
Chris Silver Smith has been hired twice by clients suing Google over their online reputations, and the first case settled, and in the second one the client prevailed against the search engine company.
Defamation Expert Witness
Chris Silver Smith has worked on cases involving exaggeration, false claims, lies, misrepresentation, fake reviews, astroturfing, and other forms of online defamation.
Social Media Expert Witness
Social Media is frequently a component of online defamation cases, and Chris Silver Smith has a deep technical knowledge of how social media platforms function, as well as how content on the popular platforms is amplified and how it may affect other aspects of one’s online identity.
Experience:
- A decade-plus working on clients’ online reputations via the Argent Media marketing agency.
- Experience managing the online presence of large companies, small-to-medium companies, public figures, and private individuals.
- Speaker at multiple industry conferences on Online Reputation Management topics.
- Longtime writer at industry-leading Internet Marketing website Search
- Served as an expert witness on multiple cases involving online defamation and other reputation-impacting content.
- As an expert witness, Chris Silver Smith has provided numerous expert reports and has testified at depositions and trials.