Are you looking for a Lanham Act expert witness?

We have provided expert witness services in multiple cases involving Lanham Act issues and online media.

Chris Smith has provided behind-the-scenes forensic research, consultation and data preparation for testifying experts. But, more frequently, Chris Smith has served as a testifying expert witness in multiple cases involving trademark infringement, online defamation, social media, search engine optimization, web analytics, and other internet technology issues.

He is not particularly qualified as a Lanham Act law expert, but is highly qualified for as an internet marketing and technology expert witness, with over 20 years of experience working in IT and internet marketing. Chris Smith was the head of a technology department at one of Verizon’s largest websites, Superpages.com, and later worked for some of the world’s most exclusive search engine marketing agencies. Currently, Chris Smith serves as CEO of Argent Media, a search marketing agency particularly focused upon Search Engine Optimization (SEO), Online Reputation Management, and Social Media Marketing.

Lanham Act cases often involve misrepresentation on websites and social media, as well as how websites may appear in search engine results, their rankings in search results, and propagation of infringement across social media and through paid search advertising (PPC or Pay-Per-Click Ads).

Issues where we may help:

• Search Engine Optimization – did the infringing party use SEO to gain rankings for the trademark owner’s brand name searches?
• Are aspects of search engine optimization responsible for how internet media appears to consumers?
• Did infringers intentionally use deceptive, black hat SEO tactics to cheat their way to the top of the search results?
• Has the infringing party hidden trademark terms in the code of their website to increase their visibility for brand name searches?
• Has a party fraudulently reviewed or rated the trademark owner’s company online, such as through Google, Yelp, internet yellow pages, doctors’ reviews, lawyer’s reviews, or other specialized review sites?
• How many times have consumers actually viewed infringing media online? This factor can sometimes sharply increase damages in Lanham Act cases.
• Where to find internet analytics to help establish how many times infringement was seen by consumers.
• Assistance in interpreting specialized social media analytics, such as from Facebook, Twitter, Instagram, Pinterest, Tumblr, etc.
• Did the infringing party secretly register multiple infringing domain names involving brand names they do not own? Our forensics in discovering this evidence is excellent.
• Locating evidence from webpages and social media sites where content was deleted.

As a technology and SEO expert in trademark infringement cases, we can significantly augment your law experts, marketing experts, and economic experts for Lanham Act litigation. Our work can make the difference between winning and losing, high or negligible awards, and locating and identifying valuable evidence.

We also assist in helping to insure that Lanham Act defendants do not pay more than fair and reasonable amounts when determinations go against them. But, we typically have served Lanham Act plaintiffs. So, whichever party you represent, consider hiring us before we are hired by your opponents.