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That Time I Was Expert On The Largest Corrective Advertising Damages Award Case Ever: PODS v. U-Haul

Between 2013 to 2014, I served as an SEO Expert Witness for PODS Enterprises, Inc., as they sued U-Haul International, Inc. It was a fascinating case and, in many ways, astonishing, not least of all because PODS was awarded the largest corrective advertising damages award in history. The back story, as I understood it, was...
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Is Initial Interest Confusion A Viable Strategy In Trademark Infringement Cases?

I recently wrote an article on how Initial Interest Confusion (“IIC”) came up in a recent trademark infringement case (see: “Initial Interest Confusion rears its ugly head once more in trademark infringement case“). Quite a number of prominent legal wags are withering in their scorn towards the legal theory of Initial Interest Confusion. But, from...
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What Is Trademark Infringement?

Trademark Infringement is defined as the unauthorized use of a trademark (or a confusingly similar mark) or service mark on or in association with services or goods in a way that is likely to cause confusion, deception, or mistake about the source of the goods and/or services. In the United States, a mark may be...
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